#LMA14 in 3 Words: Time. To. Change.
“I will get by. I will survive.” – Jerry Garcia of The Grateful Deadread more
View ArticleA Letter from Jaffe Management
Adapt to today’s business challengesYou might be wondering why you are not receiving your usual issue of Newsstand today. You also might be wondering why the “PR” has conspicuously dropped from our...
View Article6 tips to help women lawyers carve their own paths
For all the chatter and disheartening stats we read on where professional women in the law rank in the legal services sector, I say “phooey.” Yes, the numbers stink. Yes, there are real barriers,...
View Article#FAIL or #WIN? A millennial reviews the state of legal marketing (Part 2)
In the first part of my two-part series, I talked about why you should target millennials. Now I’m going to talk about what law firms can start doing today to ensure their vitality once the next...
View ArticleCrisis PR: What if L.A. Clippers’ Don Sterling ran your law firm?
Donald Sterling is persona non grata for his racist remarks that were caught on tape and first published by TMZ, lighting a firestorm that is making international headlines.read more
View ArticleThe 5 hottest trends in law firm web design
It’s no secret that smartphone owners use their devices to surf the Web. And why wouldn’t they? Most people are connected to their devices from morning till night.read more
View Article5 law firm Web design tips learned from ‘Neuromarketing’
A few weeks ago, I sat in on a fascinating webinar called Neuromarketing: The Brain Science of Web Marketing.read more
View ArticleConference ROI: How to make your participation worthwhile
As we say goodbye to summer, many of us are looking forward to the delights of fall: crisp weather, beautiful foliage, football and budgets. Wait. What? Okay, so maybe not many of us are actually...
View ArticleMoving the Cheese: How Apple Pay is a lesson for law firms
Apple’s recent unveiling of the new iPhone models and the Apple Watch was big news for sure. But the bigger news, arguably, is the announcement of Apple Pay– a single-touch, highly secure method of...
View ArticleThat’s a Wrap: Ending your year with a strong finish
During the holidays, we all get wrapped up in things that are potential distractions from finishing. Failing to finish is all too common. If you’re an attorney or law firm marketing professional, it’s...
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