I Love the Smell of Business Development in the Morning…
Sales is not a job for the timid nor the meek. (Luckily, most lawyers aren’t saddled with either of those afflictions). Just as Col. Kilgore from Apocalypse Now was passionate about battle, I get a...
View ArticleGood Things Come to Those Who Write Thank You Notes
In this Internet era, the art of handwriting is nearing extinction. Who even uses proper cursive these days? Despite what our Mothers (and Miss Manners) always told us, no one seems to take the time to...
View ArticleLegal marketing tips and tricks to help you survive a slow news summer
I’ll be honest – I definitely can’t see the future. If I could, I would have started gambling long ago. However, I can say with certainty that I do know what reporters will write about and what they...
View ArticleTruth, Lies and the Blogosphere: What Law Firms can Learn from the Amina Scandal
The blogosphere and Twitterverse were abuzz last week, first with the news that a girl named Amina, a popular blogger living in Damascus, had been kidnapped by a group of men, allegedly for being a...
View ArticleBefore the Pitch: Does Your Firm Perform Social Media Checks?
A conflicts check is the very first activity most law firms perform when they acquire new clients. Progressive firms even perform the check before pursuing a new client. When the opportunity arises to...
View ArticleBad journalism or brilliant PR?
We have all seen the National Enquirer cover photo of Whitney Houston in the coffin by now. The press and social networking sites scream outrage, tasteless media, no dignity. What insider with zero...
View ArticleReporters are now content providers
Why are law firms still depending on reporters to tell their stories when even the newspapers those reporters work for have changed reporters’ job titles?Twitter Headline: #legal reporters are now...
View ArticleThe “No comment” days are over!
On television, we often hear those embroiled in a scandal respond to reporters by saying, “No comment.” But that is rarely the best strategy for handling the media in real life.Twitter Headline: The...
View ArticleDistrust in Media
It seems to me, as a former journalist, that the lines between news, commentary and entertainment are being blurred almost to the point of erasure. A PRDaily survey hits the nail right on the head. The...
View ArticleCoca-Cola tells its story, what's yours?
What story is your law firm telling about its brand, and how are you telling it? Check out Coca-Cola's launch of its new website, as featured in the New York Times. Coca-Cola overhauled its corporate...
View ArticleWomen lawyers must also ‘lean in’ to realize their career dreams - Part 1
After spending nearly two decades working in law firms, I have witnessed and experienced enough discrimination and recrimination to know from the front row the many challenges women lawyers face in law...
View ArticleWomen Lawyers Must Also ‘Lean In’ to Realize Their Career Dreams – Part II
In our first blog post installment, I identified and underscored the many issues associated with women lawyers in the workplace by providing recent stats and referencing Facebook COO Sheryl Sandberg’s...
View ArticleTime to think about Chambers USA 2014 nominations
Chambers USA 2013 was published at the end of May and already research for the 2014 directory is in full swing. The full research schedule and nomination forms can be found here.read more
View ArticleWomen lawyers must also ‘Lean In’ to realize their career dreams – Part III
In the first two installments of this blog post, we discussed the need for women to take control of their careers. Despite challenges to advancing their careers that women face in law firms, if they...
View ArticleAdapting current photography trends to professional sites
As discussed in my recent tip on adapting “man on the street”–style photography to law firm marketing, smartphone photography is certainly the wave of the future – and it’s already here.read more
View ArticleDon’t plan to plan – Plan to achieve
Law firms often spend countless hours, which equates to a great deal of money, on developing firm strategy, marketing and business development plans.read more
View ArticleWheel of Business
Does this look like your situation? You are very busy, working, working and working even more. You might even be making money, but not nearly the amount that you would like to see. Working less and...
View ArticleThe Power of branding – Live it, own it
Branding reaches us starting at a very early age. We identify brands at a glance. The competition for our attention is critical. First and foremost is the logo or visual identity – the first thing put...
View ArticleNewspapers are not going anywhere soon
The world of media took notice when, a couple of weeks ago, billionaire Red Sox owner John Henry bought the Boston Globe.read more
View ArticleIs your headshot telling the real story?
“A picture is worth a thousand words.” We have all heard this over and again. The question I would ask is whether your headshot tells the story you want to tell.read more
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