Getting creative with law firm content
Content marketing is the current “it” thing. It has changed the way we communicate and promote our products and services while increasing the noise level to a deafening scream.read more
View ArticleLegal marketing is evolving. Will you adapt or die?
I don’t mean to alarm all you legal marketing professionals, but according to scientific researchers, there have been five major extinction events throughout the Earth’s history. They call them the Big...
View ArticleHow to pilot new legal marketing initiatives
Call them dress rehearsals, dry runs or mock trials, legal marketers and attorneys are accustomed to practicing for important opportunities. Marketers would not advise attorneys to attend the in-person...
View ArticleHurricane Sandy and the new legal marketing landscape
About a year ago, on Oct. 29, 2012, Hurricane Sandy had an unforgettable impact on the Eastern Seaboard. Sandy destroyed more than 651,000 housing units in New York and New Jersey, did about $50...
View Article3 easy A/B tests to improve your law firm email marketing
Law firm email marketing is a great way to communicate with current and future clients. But there is more to it than simply sending an email every so often. Are you sending on the right day or at the...
View ArticlePro bono work: How helping others can help you
Traditionally, Thanksgiving is a time to spend with family and loved ones, void of the commercialism that has found its way into many other holidays. It’s also a day for us to enjoy a delicious feast,...
View ArticleIs it time to replace your brochure with a law firm app?
“There’s an app for that!”read more
View ArticleThe Power of branding – Live it, own it
Branding reaches us starting at a very early age. We identify brands at a glance. The competition for our attention is critical. First and foremost is the logo or visual identity – the first thing put...
View ArticleWheel of Business
Does this look like your situation? You are very busy, working, working and working even more. You might even be making money, but not nearly the amount that you would like to see. Working less and...
View ArticleLaw firm goals versus resolutions: What is the difference?
It’s 2014, legal marketers! Do you have resolutions? How about law firm goals? Is there a difference? Yes. read more
View Article5 ways to connect with in-house counsel
Last week, I read the transcript of a Legal Marketing Association in-house counsel panel conducted in Toronto in late 2013. As I reviewed the panel members’ responses when asked by the moderator what...
View ArticleHow legal marketers can navigate law firm politics
Late last year, my colleague Vivian Hood wrote a post about overcoming significant legal marketing challenges.read more
View ArticleThe Yahoo News Shake-Up: Why law firms should care
This does not sit well at all. Reports that Yahoo has put Kathy Savitt, its chief marketing officer and a former honcho at Amazon, no less, in charge of Yahoo’s “media and editorial functions” are...
View ArticleThe Stoner Bowl: Can law firms capitalize on legal marijuana?
Before Super Bowl XLVII, I ran across a number of posts and articles regarding the “Stoner Bowl,” the “Bud Bowl” and the pithy “Pack-a-Bowl.” These are references to the two football teams, Broncos and...
View ArticleService with a smile: 5 ways to make exceptional client service a priority
Recently, I spoke with author and customer service consultant Micah Solomon for an article he was writing for Forbes. As we compared how law firms approach “client service” to the approaches of other...
View ArticleDon’t fear the rainmaker: 4 ways to embrace your sales side
You didn’t become an attorney by learning how to sell legal services; you became an attorney because you learned how to provide legal services. You know the law and how to serve your clients, not...
View Article5 reasons why e-newsletters are key to law firm marketing plans
Email newsletters – not everyone views them as an effective or necessary tool to include in a law firm marketing plan. However, email marketing is actually a proven tactic to help build business. Not...
View Article3 easy ways to enhance a law firm’s online brand
As a professional service business, law firms are always in limbo between offering their current clients excellent service to retain them and engaging in business development to attract new ones.read more
View ArticleRejected: What I learned after Twitter suspended my account
It's really a simple name, “Singles.” Easy to say, easy to use. But oh, can it cause problems in today’s digital world, especially when it comes to social media.read more
View ArticleGeneration Like: What can we learn from tomorrow’s executives?
I recently watched a “Frontline” segment on PBS by media theorist, writer and documentarian Douglas Rushkoff called “Generation Like.” The documentary delves into what it’s like to venture on the...
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